CorasWorks Corporation was ready to take off.

CorasWorks’ software products were solving the collaboration and workforce automation challenges of an impressive and growing customer base. CorasWorks was beginning to find repeatable sales success, and was ready to expand their marketing and sales team, structure and strategy to accelerate growth of the company. CorasWorks contracted with Impression Selling to drive that success. Specifically, Impression Selling delivered:

• Immediate sales and marketing oversight and management that enabled critical CorasWorks team members to focus on product development and product management rather than ‘interrupt driven’ sales and marketing functions.
• An Impression Selling driven framework within which CorasWorks could take advantage of available funds to grow the sales team in a ‘net profitable’ manner to add immediately to CorasWorks’ monthly sales.
• An Impression Selling based sales and marketing plan, process and strategy to achieve 2004 sales targets and to position CorasWorks for continued growth in 2005 and beyond.
• Defined sales and marketing metrics and reporting used to quantify and assess performance and success within these functions.
• Recruiting and hiring support for key sales executives.
• Executive and tactical execution of the sales and marketing plans, including on-going measurement and reporting against chosen performance metrics.

The results for CorasWorks were clear. CorasWorks increased monthly sales by over 400% in under 6 months and seamlessly added 3 new sales resources and 1 marketing resource to the team.

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